New EngageNYC Campaign Focuses on HIV Prevention
BRONX, N.Y.— Engage NYC—a joint effort by the Bronx Community Health Network (BCHN) and the Montefiore Medical Group to provide access to high quality health care for the Lesbian, Gay, Bi, Transgender, and Queer (LGBTQ) communities in the Bronx and throughout the city—has launched a new advertising campaign focused on promoting a new way of preventing the spread of HIV in the Bronx.
The focus of the advertising campaign, which will be featured in LGBTQ publications and social media platforms, centers on Pre-exposure Prophylaxis for HIV (PrEP). The campaign promotes the use of Truvada, a once a day pill used to help HIV negative people stay negative.
“Coupled with proper condom use, Pre-Exposure Prophylaxis with Truvada has proven to be an effective tool used against the spread of HIV in the Bronx,” said Jay Izes, MD, Chief Medical Officer, BCHN.
This campaign is part of a larger effort to promote education and proactive protection against the spread of this dangerous disease.
Bronx Community Health Network, Inc. (BCHN) is a non-profit organization and federally funded health center. BCHN’s 17 affiliated community- and school-based health centers served more than 100,000 individuals from the Bronx in 2014 alone. These health centers offer Bronx residents affordable, quality medical care and related health services regardless of ethnic, immigration, social backgrounds, and ability to pay. BCHN’s goal is to improve the health of the borough. It promotes disease prevention, early treatment and healthful lifestyles for all ages. Through its centers, individuals have access to comprehensive patient-centered care, including support services such as social workers, health educators, and nutritionists. Through its community based programs, BCHN promotes healthy lifestyles through health-related events, and connects people to care. Health centers are owned and operated by Montefiore Medical Center and the Acacia Network.
Learn more: www.bchnhealth.org. Follow BCHN: Twitter, Facebook, and LinkedIn.